We Understand Humans

HumanBranding uses Applied Anthropology Thinking? to go deeper beneath the surface to better understand human behavior, enabling our clients to drive business decisions with unique humanistic insights.

 
 
 
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HumanBranding is a globally-recognized leader in humanistic insights.

HumanBranding is a full service qualitative research consultancy. We have been pioneering the application of Anthropology in marketing and business for over two decades. We leverage our Applied Anthropology Thinking? approach to create game-changing business results for our clients around the world.

Central to our approach is the Anthropological principle that 80% of what drives human behavior lives at a subconscious and “hidden” level.

HumanBranding is a WOSB (woman-owned small business) operating in the USA and around the world.

 
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MEET THE TEAM

 
 
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TALK TO A HUMAN

HumanBranding is a strategic business and brand research consultancy that provides a broad range of services to pharmaceutical and consumer packaged goods companies around the world. We are here to provide you with more information, answer any questions, and work together to change human behavior.

Johanna Faigelman - Founding Partner, CEO

Sarah McNab - Partner, CSO


 
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